The facility formerly known as the Oak Harbor Senior Center is starting the year with a new identity.

As of Jan. 2, it’s now called the The Center in Oak Harbor, Activities & Resources for 50+, according to Senior Services Administrator Liz Lange.

There will be an open house and ribbon cutting 6 p.m. Friday, Jan. 24, at the center, located at 51 SE Jerome St.

The name and logo change are aimed at better aligning “with the desires and needs of our members,” Lange wrote in a message to members. The re-brand was informed by a lengthy process of receiving input and information from members and potential members through conversations, surveys, open houses and focus groups, she said.

“The name change and refreshing the image will help us to more efficiently promote The Center to achieve this goal for the long-term sustainability of the center and our programming,” she said.

The ribbon cutting and open house will include music performed by Island Jazz Collection, appetizers and an art show.

Additionally, a new electronic sign has been installed that features the new logo.

The center hosts classes such as yoga, line dancing, ping pong and tai chi for community members age 50 and above.

“Our new name will not change the services we provide or the population we serve,” Lange said, “but will allow us to reach, and identify with, a greater number of our age 50+ clientele.”

n More information about programming can be found at www.oakhar bor.org/sr-svcs

n The ribbon cutting will take place 6-8 p.m. Jan. 24 at 51 SE Jerome St. There will be music by the Island Jazz Collective, an art show and appetizers.