Native Advertising: A Meaningful Way to Break Through the Clutter

Native Advertising: A Meaningful Way to Break Through the Clutter

Native advertising provides valuable information to audiences when they’re most receptive to it.

Anyone who runs in marketing circles has probably heard the phrase “banner blindness”, and most people (marketing circles or not) suffer at least occasionally from the phenomenon. Banner blindness refers to the fact that consumers today are so inundated with display advertisements, particularly during online content browsing, that they’ve both consciously and subconsciously started to tune out many of these pieces of paid communications. That’s a challenge for marketers. How can you connect with consumers if they’re ignoring – or even actively avoiding via the use of ad blockers – your messaging?

Enter native advertising. In a nutshell, native advertising is material in a publication that resembles editorial content but are, in fact, paid placements by advertisers to subtly promote their brands or products. Native advertising goes by many names: sponsored content, branded content, advertorials and more. The tactic is by no means new to the ad biz, but it is an increasingly relevant and effective method of combating the rising tide of banner blindness. Native advertising, when done right, breaks through the ad clutter and provides valuable information or entertainment to audiences when they’re most receptive to it.

This heightened ability to connect in meaningful ways with potential customers has driven tremendous growth in the native digital display ad category to an expected $28 billion in 2018 in the U.S. alone. Native advertising takes many shapes: articles, videos, images – whatever form of content is most appropriate for the environment in which it is running. By far the most prevalent form of native advertising is within social media platforms such as Facebook and Twitter, where promoted posts and tweets appear directly within users’ feeds.

Regardless of placement, the requirements for successful native advertising remain consistent: The content within and linked to from native ads must be authentic, deliver value to their intended audiences and be well-aligned with the themes and audiences of the content that surrounds them.

Proper execution of native advertising campaigns requires investments in unique, valuable content creation. Such creation can prove challenging for marketers who are tasked, day in and day out, with keeping larger advertising engines running. Fortunately, native advertising need not be a do-it-yourself initiative. There are many options out there for partners who can help and campaigns can vary greatly in scope according to budget and goals.

Content studios, ad agencies, local media companies and other ad services providers, including Sound Publishing, can help companies take advantage of native advertising to grow their businesses. In fact, here at Sound, all we need to know is your desired audience and what you’d like your campaign to accomplish. Then we’ll handle the rest – from creative to native ad placement to reporting.

More in Marketplace

Keto main image
Keto GT Reviews – Do KetoGT Weight Loss Diet Pills Work or Scam?

Keto GT is a weight loss supplement that includes 800mg in a… Continue reading

PhenQ main image
PhenQ Reviews – Weight Loss Ingredients That Burn Fat Fast?

Weight loss is a subject that most people are quite uncomfortable with… Continue reading

Best CBD Dog main image
Best CBD Dog Treats for Anxiety, Pain Relief, Overall Wellness

Most dogs exhibit slower recovery times after injuries as well as pain… Continue reading

MemoSurge main image
MemoSurge Reviews – Is Memo Surge Supplement Legit or Scam?

There are times when we forget why we went to the supermarket… Continue reading

AgelessLX main image
AgelessLX Reviews: Does Ageless LX Supplement with HMB Work?

Aging is a huge part of getting older, and while it’s often… Continue reading

Spore Focus main image
Spore Focus Performance Review: Brain Booster Mushroom Pill?

Most people spend their resources and time on dieting and working out… Continue reading

Gavvia Keto main image
Gavvia Keto Reviews – Safe Ketosis Booster or Fake Formula?

Gavvia Keto is a fat loss formula that helps users burn unnecessary… Continue reading

Ultra-Fast main image
Ultra-Fast Keto Boost Reviews – Alarming Scam Complaints or Legit Pills?

The diet keto craze has led to the introduction of a ton… Continue reading

Fast Burn main image
Fast Burn Extreme Reviews – Powerful Fat Burning Supplement?

Fast Burn Extreme is a powerful fat burner for the physically active… Continue reading

GeeHii main image
GeeHii Brain Reviews: Real Smart Pill or Fake Nootropic Booster?

GeeHii Brain, as described on its official website, is the most effective… Continue reading

If you or someone you love needs help, Smokey Point Behavioral Hospital offers a continuum of care — everything from 24 hour inpatient programs to intensive outpatient programs that fit around your career and family obligations. Assessments are free and available 24 hours a day, seven days a week. Call 844-202-5555 to speak with intake staff.
Virtual care builds mental health connections, even when we’re apart

If you or someone you love needs help, Smokey Point Behavioral Hospital is just a phone call away

Supreme X main image
Supreme X Reviews – Is SupremeX Muscle Building Supplement Scam or Legit?

Supreme X is a dietary supplement specifically developed to provide men bodybuilding… Continue reading