Photo by Kira Erickson/Whidbey News Group
Christopher Baldwin, owner of Island Time Coffee Company, arranges a display in Payless Foods.

Photo by Kira Erickson/Whidbey News Group Christopher Baldwin, owner of Island Time Coffee Company, arranges a display in Payless Foods.

New business perks up South Whidbey shelves

Three new blends of coffee are available in stores.

It wasn’t like Christopher Baldwin just woke up one morning and smelled the proverbial coffee.

The longtime Whidbey resident and graphic designer is a devout “coffee enthusiast” and the idea of starting his own java business has been percolating in his mind for awhile. But it was the slow grind of life during the pandemic that gave him the opportunity to take the plunge.

“Interestingly enough, during the pandemic you think it’d be a terrible time, but it’s actually given me more time to get my legs underneath me,” Baldwin said.

Baldwin started the coffee brand, Island Time Coffee Company, a few months ago. His blends recently hit the shelves of South Whidbey grocers.

He consults with his son, Cameron, a recent business graduate from Western Washington University who has helped launch the business by creating content for the brand’s social media accounts. Baldwin partners with a local roaster.

The company’s line of products include dark, medium and light roasts with Whidbey-themed names, such as Deception Dark, Ferry Line Blues and Beach Walk Bliss.

“The nice thing about this product and this brand,” he said, “it speaks to anyone in the Puget Sound area who has an emotional connection with the island.”

He added that the blend is “bolder” and “a little more assertive.” Beans are sourced from farms in Latin America and roasted in small batches.

“These farms are dedicated to sustainable agriculture practices,” he said.

A percentage of proceeds from online sales will go to Food 4 Farmers, an organization that helps coffee-growing communities in Latin America overcome food insecurity.

This spring, Island Time Coffee Company will be developing a Salish Orca blend — a dark roast — and partnering with the Orca Network. Ten percent of net sales will be donated to the whale-sighting nonprofit group.

A French roast is also in the works for the business.

Baldwin is hopeful that the brand will work its way up Whidbey and hit stores in Coupeville and Oak Harbor next.The blends are currently available at the Ken’s Korner Red Apple, the Star Store, the Goose Grocer and Payless Foods.

Coffee can also be purchased through the online store at

More in Life

Frances Schultz, holding a picture of her younger self, recently turned 100 years old. Her daughter, Connie Van Dyke, right, said her mother’s photo looks like one of actress Barbara Stanwyck. Photo by Emily Gilbert/Whidbey News-Times
At 100, Oak Harbor woman reflects on busy life

Frances Schultz turned 100 years old on March 30.

Joel Atienza’s uniform’s USAF/USSF patches prior to transfer. Photo provided
Oak Harbor 2010 grad selected for U.S. Space Force

Joel Atienza’s advice to Space Force hopefuls? “Remember, ‘The sky is not the limit.’”

Color Guard Capt. Mike Hutchins, at left, and John Kraft present the Sons of the American Revolution Bronze Good Citizenship Medal to Bobbi Lornson, center. (Photo by Teresa Addison)
Oak Harbor woman awarded ‘Good Citizenship’ medal

Bobbi Lornson, past president of the Oak Harbor Lions Club president and volunteer, was recently recognized for her contributions to the community.

The Oystercatcher’s owner and chef, Tyler Hansen, prepares a dozen 3 Sisters beef bolognese lasagnas to go on the shelves at 3 Sisters Market. Photo by Emily Gilbert/Whidbey News-Times
Chef liaises with other business owners

A Coupeville chef has expanded his partnership with local business owners to… Continue reading

Photo by Kira Erickson/South Whidbey Record
Third grader Laszlo McDowell gets up close and personal with a gray whale skull.
Students learn about being ‘whale-wise’

South Whidbey Elementary School students got a taste of what it would be like to live as gray whales.

Tim Leonard, owner of the Machine Shop in Langley, hangs a purple neon star he made on the wall of his arcade. Photo by Kira Erickson/Whidbey News Group
Neon art show colorizes Machine Shop’s reopening

A cacophony of happy buzzers and bells and a riot of glowing… Continue reading

Rockin’ A Hard Place | All aboard for my big, post-jab Rock adventure

All aboard for my big, post-jab Rock adventure!

Rishi Sharma checks levels in his camera before interviewing WWII combat veteran Frank Burns of Freeland last Saturday. Sharma travels the country interviewing WWII combat veterans for his oral history project and nonprofit, Heroes of the Second World War. Photo by Emily Gilbert/Whidbey News-Times
Recording for posterity tales of WWII vets across the U.S.

Rishi Sharma has met more than 1,100 World War II combat veterans to document their stories.

Viggo Cerrato, 6, pets a young Shamo rooster named Baby Boy. Cascadia Heritage Farm is currently in the midst of a project to “invigorate” a rare breed of chicken. Photo by Kira Erickson/Whidbey News Group
Farm promoting genetic diversity, a flock at a time

North Whidbey’s Cascadia Heritage Farm focuses on preserving critically endangered breeds.

An Anna’s Hummingbird feeds from a red-flowering currant on Whidbey Island. Photo by Martha Ellis
Native plant habitat a wild bird’s best friend

Spring couldn’t come soon enough this year, not for just the birds, but for the nature enthusiasts.

Jason Blair, owner of Red Fish, Blue Fish, nets an angelfish.
Finny business: ‘Fish Nerd’ opening new shop

The store is coming to Greenbank Farm this spring.