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School district: Consultant wasted money
Regarding your article School Communication Found Lacking (Feb 25) I was left with two questions.
The results of the communications audit were: (1) similar to existing perceptions, (2) contained no surprises, and (3) just validated what we already knew.
If that is true why did the school board blow $8,000 hiring a consultant?
The audit showed that: (1) the district needs to send out a more consistent message, (2) the district needs to improve communications with non-teaching staff, (3) the district needs a consistent mission statement, (4) the district should develop a key communicator network to disseminate information to the public, and (5) the web page should be updated. Arent these all things that the superintendent should take care of as a part of his normal duties?
In other words, why does the board hire consultants to tell them what they already know and seek to hire new staff to perform functions that should be routine?