Whidbey ‘green’ skin care company goes Hollywood
March 19, 2010 · Updated 3:47 PM
An Oak Harbor skin care company is about to make a name for itself in the national “green scene” and has already garnered celebrity approval.
Mary Tacia, Oak Harbor resident and owner of Bella Vé Natural Skin Care, recently launched her collection of earth-friendly skin care products.
“I got into the industry at a very good time,” Tacia said. “A couple of years ago, people became more conscious of what they put on their skin.”
Last year, the rural Whidbey Island business caught the attention of actress Rachelle Carson-Begley. Rachelle is the wife of popular environmentalist and actor Ed Begley, Jr. She co-stars with her husband in their television sitcom “Living with Ed.”
Rachelle named Bella Vé as one of her favorite skin care lines in the March/April cover story of “VIV Magazine.” Of the three companies mentioned by Rachelle, Bella Vé is the only one made in the United State.
In eco-chic Hollywood, a nod from Rachelle is highly coveted, Tacia said.
The couple discovered the line last year, after Tacia met Ed at a conference in Seattle and sent out some skincare product samples. Rachelle tried the products and loved them, Tacia said. The couple invited her to Hollywood.
“I still can’t believe I did that,” she said. “As things would happen, I wasn’t feeling confident enough until I went down there and met her.”
Last summer, Tacia joined the Begleys in Los Angeles for the Green Choice Awards, where Ed and Rachelle were the guests of honor. She also visited them at their home in Studio City.
After a few months of using the product, Rachelle began giving Bella Vé glowing reviews.
“When I first started using Bella Vé products, I immediately noticed a difference in the texture, fine lines and firmness of my skin. Bella Vé products have truly made a difference in my skin, while also saving me time in my daily routine. I highly recommend them to everyone,” Rachelle said in a press release.
Bella Vé also appeared on a clip for the show “Living with Ed,” as Rachelle was sorting through her beauty products.
The Bella Vé line first began in 2004, when Tacia became interested in becoming a naturalist in the skin care industry. She received training in the application of permanent cosmetics, a process of adding color to the skin to enhance or create natural looking eyebrows, eyeliner and lips.
As her interest grew, she began producing a line of earth-friendly aromatherapy body products. Each new product was named after one of her 10 siblings.
During this time, Tacia’s younger sister was battling breast cancer. She and her sister would talk about how many beauty products were laced with toxins, which can cause disease.
“Chemicals can destroy our antibodies and weaken our immune systems,” Tacia said.
It inspired Tacia to create an “all natural” skin care product line that was safe for everyone. She named it Bella Vé, which means “beautiful you” in Italian. The name honors her mother’s family heritage.
The line began with 14 products, including cleansers, toners and moisturizers. She formulated them to be “cosmeceutical,” or made naturally with the same active ingredients prescribed by dermatologists and used by patients.
Tacia said her formulas have a stronger delivery system, which are more balanced and infused with super antioxidants, rich botanicals and collagen boosters, to name a few. They also act as a natural sunscreen and as healing agents for blemish or acne-prone adults, she added.
The anti-aging benefits initially drew customers 35 and older, Tacia said, but she will also release products for teenagers as well. She recently set up a trial study with local teens to demonstrate the results. She hopes to one day expand her line with a shower line, soaps and shampoos.
The Bella Vé line will make its national launch this weekend, and the products are ready for distribution. To order products, or to learn more about Bella Vé natural skin care visit www.bellaveskincare.com.