Business

Oak Harbor chamber’s logo gets a makeover

Oak Harbor Chamber of Commerce unveils its new logo.  - image courtesy of Oak Harbor Chamber
Oak Harbor Chamber of Commerce unveils its new logo.
— image credit: image courtesy of Oak Harbor Chamber

The Oak Harbor Chamber of Commerce has gotten a makeover, of sorts.

The chamber shared a logo with the City of Oak Harbor for several years, a useful endeavor that helped “brand” the Oak Harbor area. However, chamber officials feel the time has come to do a little branding of its own.

“The old logo has served its purpose very well, but there has always been a certain level of confusion that goes along with having the same logo as the city,” Kathy Reed, Oak Harbor Chamber’s executive director, said.

“I am very pleased with the new logo and hope that our members and visitors will now be able to easily distinguish the Greater Oak Harbor Chamber of Commerce from our friends — the city of Oak Harbor,” chamber board president Jason McFadyen said. “We thank Abbie Martin for her wonderful work on the new logo.”

The new logo depicts a sailboat riding the water, with Deception Pass Bridge in the background, along with a golden sun and familiar seagull above the words “OH Chamber.” Blue and gold similar to the colors used in the city’s logo are used in the new chamber design, along with two additional shades of blue.

The idea behind the logo and the chamber’s marketing effort is to get the traffic that visits Deception Pass from the north to keep driving just a little bit farther to discover Oak Harbor.

“The new logo complements the city’s, and it will help eliminate confusion and help the Chamber in its push to promote both business and tourism,” Reed said.

Reed said the new design also ties in nicely to the Chamber’s new advertising tag, “Just a splash past Deception Pass.”

 

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